Joyce Manalo

Travel brands need to be cautious about the volume of notifications that they push to protect user acquisition efforts.

Curating photos, videos, and articles into a new self-contained digital experience puts travel brands at the mercy of the millennial mindset and the platform itself.

With image and community-based platforms like Snapchat, Meerkat, and Periscope on the scene, brands need to be cautious about spreading themselves too thin and must reevaluate their presence.

Facebook is focusing its laser on Messenger and third-party app partnerships to retain and monetize its audience.

On one hand, Yahoo is getting the milk for free, and on the other they're paying for the cow full-time.

Creating separate Instagram accounts that feature evergreen and static content is a one-trick pony.

Travel brands need to be more proactive in asking for their fans' opinions because Facebook and Twitter analytics don't tell the whole story.

New devices create new sets of customer behavioral data to study and personalize.

Airports need to be present for guests who are visiting for both pleasure and business.

Besides offering selfie sticks to guests, hotels need to maximize this gesture by inspiring and rewarding them to be ambassadors of the brand while in-destination.