Joyce Manalo

The carousel is visually appealing, but clicking through to a mobile branded site for travel brands may still not be enough.

Regaining the trust from flyers after two crashes is a daunting task, but Malaysia Airlines forges ahead.

We’re still in the early days of the Instagram Influencer, but the one thing we do know is that great visuals will catch on no matter who’s doing the sharing.

Zuckerberg and his team hope to further connect the dots between the activity on social, online, and real-life by holding the proverbial social-ROI carrot over marketers' heads.

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.

Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.

The most engaging topics revolved around travel tips, listicles, and curated photos from crowdsourced images.

It is no surprise that most of the locations are tourist destinations, with the exception of two sites in Russia.