Joyce Manalo

Congratulations to all the most effective travel brands on social media.

Technology is augmenting face-to-face meetings rather than replacing it.

Travel brands that have separate Twitter accounts to handle customer inquiries should take a step back and reassess their strategy to determine whether it's the most effective use of their resources.

Getting behind the wheel of a global company as an engineer, CEO or a bartender can be fun and informative for both brands and loyal customers.

Collaborating with non-travel brands is a smart way for travel brands to capture a new audience that may not necessarily be current flyers, guests or visitors.

Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.

Influencer campaigns need to be just as targeted and measured as today's interest-based Facebook ads.

Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.

Snapchat's stories entice Millennials to see what locals experience, and the least travel brands can do on this platform is watch, learn, and iterate.

The integration of user-generated content into campaigns reassigns creative control from composing and capturing images to identifying real-life stories.