Joyce Manalo

Brand values, look and feel have a place on social media and the success of this translations hinges on how well the brand itself picks, grooms and empowers their team.

American and European tours looked so grand back then.

Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

When will the majority of travel CEOs smarten up and use social media to praise their employees and appreciate their customers? It's OK to be human.

With consumers' short attention span, JetBlue's new fare options and checked bag policy may not be such a big deal, especially when coupled with some lower fares and lower change fees.

Yes, KLM is on a league of its own by being able to leverage all the social care interactions into offers and purchases, but it's still working hard to integrate all its reservation systems, customer database, and social media interactions.

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

Travel brands that decide to implement Facebook Bluetooth are getting the device for free but will eventually pay for it when point of sale systems are integrated.

How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.