Joyce Manalo

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Travel brands don't need to make viewers cry to move them along the funnel.

Raising awareness with awe-inspring footage may not be enough to bring in travelers when fear is an issue, but it can help redefine armchair tourism.

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

Instagram is slowly opening the floodgates for all brands to better market to its highly engaged user base, but it remains to be seen if users will be turned off by this and how it will continue to retain and grow the community.

Another year reveals that arrivals and visitor growth in Asia continues to be the real story of international travel.

Matching future travel dates with options that are price or value conscious is key to personalizing travelers' mobile experience.

Getting a holistic view of summertime conversations on Facebook takes away a little bit of the guesswork in creating, planning, and distributing content.

Instagram is the wild west of inspirational campaigns.