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Community tourism is a concept that places emphasis on bridging the economic and social divides between travelers and locals that is gaining prominence in the travel industry. As we learn in the case studies below from G Adventures, the pioneers of community tourism, redefined, it also has the potential to empower the industry employees who organize, lead, and sell travel experiences to customers.

It’s true that travel loyalty programs have come a long way from the standard points-based system — but some may still have a long way to go when it comes to striking the right balance between customer value and business value.

In March 2020, Covid-19 became the biggest disruptor in modern travel. Now, six months on, international borders are slowly starting to reopen, and travelers are eager to return to some normality. This guide presents new research-based perspectives on what it’ll take to get the world moving again.

The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for consumers. Travel and hospitality companies should be paying close attention to these shifts to stay relevant and maintain trust in today’s challenging environment.

Digital advertising is an essential component of the online travel industry. But now, with business as usual disrupted by Covid-19, this tried and true playbook needs a refresh. In this video from Skift’s recent online travel summit, we learn how online travel companies are adapting their digital ad strategy for this period of uncertainty.

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.

In this video from the 2020 Skift Loyalty Summit, we learn about the results of a Covid-19 travel outlook from ICF Next, along with insights into how travel executives can adapt their loyalty strategies to help assist with Covid-19 recovery.

In this video from Skift’s Travel's Path Forward: Loyalty summit, we learn more about how loyalty strategies are evolving in the travel industry as brands look to deliver more value and better experiences to customers.

In this video from Skift Forum Europe 2020, we learn more about how the Red Sea Development Company aims to develop the first fully integrated mixed-use destination in the Middle East.

In this video conversation from Skift Forum Europe 2020, we learn more about how LivePerson is helping the travel industry use the power of conversational commerce to adjust to rapid changes in consumer habits caused by Covid-19, along with new opportunities to streamline company operations.

Singapore’s meetings and events were put on pause earlier this year due to the Covid-19 pandemic. But event industry leaders, meeting planners, vendors, venues, and tech innovators across the country were able to quickly shift many of these events from physical to virtual, showcasing the country’s innovative and entrepreneurial spirit.

The Covid-19 crisis is creating an unprecedented challenge for the hotel industry. Despite the challenges, there's also a growing feeling of resolve emerging from executives, employees and stakeholders: what steps will those in the industry need to take to place it on the path to recovery?