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In this breakout session video recording from Skift Global Forum, we hear from Criteo about the evolution of loyalty and advertising amidst shifting consumer behavior patterns.

In this video conversation from Skift Global Forum, we hear from Suzan Kereere, Global Head of Merchant Sales and Acquiring, Visa and Carolyn Kremins, President at Skift, about why small businesses are essential to the travel industry.

In this video conversation from Skift Global Forum, we hear from Dan Holowack, Co-Founder and CEO of CrowdRiff, about how destination marketing organizations can be more agile in constructing relevant, real-time campaigns that benefit local communities.

For the fragmented tours and activities sector, delivering a diverse, globally distributed set of product offerings at scale requires technology solutions that can benefit travel advisors, procurement teams, and individual travelers alike.

In this Skift Global Forum presentation we hear from Monya Mandich, Expedia Vice President, Marketing, about the information and considerations that will drive travel decisions now and into the future. 

In this video conversation from Skift Global Forum, we hear from Gustavo Segura Sancho, Minister of Tourism, Costa Rica Tourism Board about how the country is laying the groundwork for a new vision of sustainable tourism.

Enterprise hotel and restaurant companies are facing many challenges right now due to the Covid-19 pandemic. But one upside is that it’s accelerating the usage of new technologies that make it easier to provide a more seamless consumer experience powered by data. Fortunately, these new tech tools are likely here to stay.

Travel demand continues to rebuild at a slow pace due to Covid-19 border restrictions and health and safety concerns. Travel brands can shore up confidence and build loyalty by engaging with customers in meaningful ways throughout the travel journey, which includes pre- and post-trip airport touchpoints.

As the travel industry looks toward recovery, understanding the attitudes and motivations of those who will be looking to travel again soon is critical to creating connections between advertisers and travelers as they dream, consider, and book their next trip.

Supported by a WTTC Safe Travel Stamp, Costa Rica’s borders have slowly re-opened to international tourism. We chat to hotel operators on the ground about the fresh protocols, and the path to recovery.

With people spending more time at home — perusing social media on their mobile devices while dreaming about their next trip — travel brands have an opportunity to get customers booking again by creating compelling discovery and trip-planning experiences.

With the Covid-19 tourism crisis upending traditional marketing strategies, destinations are placing local residents and businesses at the heart of their recovery plans. Instead of reaching out to visitors traveling from other regions, destination marketing organizations are finding creative ways to encourage locals to explore their own communities.