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The Covid-19 crisis is creating an unprecedented challenge for the hotel industry. Despite the challenges, there's also a growing feeling of resolve emerging from executives, employees and stakeholders: what steps will those in the industry need to take to place it on the path to recovery?

Online travel agencies, like many other sectors of the travel industry, have been hard hit by the effects of Covid-19. In this preview for our upcoming Skift Online Travel Summit on July 23rd, we speak with Criteo’s Lisardo Ruiz about the surprising role that smart advertising strategies will play in helping put OTAs on the path to recovery.

As international borders slowly start to reopen in some regions, airlines and online travel agencies must be poised for a rebound. Intelligent strategies informed by data and insights will light the path forward and ultimately help businesses succeed in the new normal.

Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands.

Designing a loyalty program solely focused on collecting huge numbers of points is no longer enough. In order for loyalty to deliver results in today’s rapidly changing hospitality sector, owners and operators need to reassess why they operate a loyalty program in the first place.

Travel managers that are overseeing a company’s lodging program are juggling a lot right now. CLC Lodging is striving to help companies simplify every facet of the lodging and hotel management process, from reservations, to reporting, to reconciliation.

The coronavirus pandemic has shown that building a strong chat and messaging infrastructure has never been more vital to companies that want to provide the best customer support experience possible.

There are a lot of unknowns when it comes to what the next six months of travel are going to look like. New research from Twenty31 helps to decode how U.S., UK, and Canadian travelers are thinking about their upcoming plans as the Covid-19 pandemic continues to be top of mind.

Tech innovator and industry leader Livn is doubling down on its API infrastructure to help re-normalize touring and travel activities in the post-pandemic world.

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

No matter the situation, hotel revenue managers need to figure out how to stack the right building blocks to forecast accurately, price with confidence, and maximize profitability. Taking small steps toward a more holistic approach to revenue planning and strategy is a smart — yet realistic — way to make this happen.

Southwest Airlines is upping its corporate travel game by significantly expanding its presence in the global distribution system (GDS) network. This is set to enhance the relationship between the airline and its corporate buyers and agencies.