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In this brand talk from Skift Global Forum 2022, we hear from Steven M. Elinson, managing director of travel and hospitality at AWS, and Rick Fast, senior vice president of experience engineering at Expedia Group, on why travel brands are deepening their commitment to digital transformation.

For hospitality brands to inspire loyalty, they need to deliver a consistently stellar guest experience — but many hotels haven’t been able to hire enough staff members to meet the high level of service guests expect. To overcome this challenge, hotels must increase efficiency and optimize communication between teams.

Strategies to help travel companies to advance decarbonization efforts Advice on how to get started with decarbonization initiatives A checklist for companies to track their readiness to successfully achieve net-zero

To rebuild trust with leisure travelers and compete with larger chains, independent hotels need to rethink their core value proposition and reimagine loyalty. Joining a loyalty program network helps independent hotels capture repeat business, reduce operational strain, and drive topline revenue at minimal cost.

Airlines aiming for total revenue optimization need intelligent solutions. While artificial intelligence and deep learning algorithms promise better forecasting capabilities, those systems can only truly shine when coupled with the flexibility and human touch of a data analyst.

A new report by Contentsquare presents important benchmark data and insights to help tourism and hospitality businesses create a digital experience that meets the wants and needs of today’s travelers.

In the era of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads demonstrates why travel marketers don’t want to miss out.

Mobile continues to be an increasingly important channel, not only for planning and booking, but for all stages of the travel journey. To help travel companies leverage the power of mobile marketing, Acoustic has released its “SMS as a Competitive Advantage” handbook, with key insights into messaging practices that can help maximize customer engagement and boost return on investment.

The new Q2 2022 Traveler Insights Report from Expedia Group Media Solutions features the latest research and key data on the current state of travel, with actionable insights to guide the industry as it captures consumer interest in growing trends like inclusive travel.

As travel brands navigate a new frontier of customer expectations, they must start by rethinking their online checkout journeys. Decluttering the e-commerce experience can create a more focused merchandising strategy that drives ancillary revenue and deepens customer loyalty.

Travelers today seek both flexibility and assurance in the face of uncertainty. With loyalty and revenue on the line, how can companies manage this unique inflection point in travel’s return? Watch this webinar to find out.

Today’s airlines are challenged with maximizing revenue in the face of unpredictable booking patterns, widespread industry disruptions, and evolving traveler expectations. To stay competitive, they need to reconsider the travel retailing experience through the eyes of their customers and overcome limitations at key stages of the travel journey.