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As the summer of revenge travel comes to a close, consumers have shown a clear indication of what they expect in the future: more flexibility, control, and convenience. The new CEO of Allianz Partners USA spoke with SkiftX about how travel brands can deliver better service in the midst of operational challenges and labor shortage troubles.

Bespoke experiences are at the heart of luxury travel today, with consumers prioritizing elevated offerings and carving out time for new adventures. Marriott International Caribbean and Latin America is uniquely positioned to satisfy this expectation as it reimagines luxury, expands its high-end offerings, and introduces guests to local cultures.

"Digital transformation" needs no introduction, but requires far more definition than it usually gets. The 2022 Digital Transformation Report explores how travel companies can create digital strategies that will truly transform their entire organizations and the customer experience.

European-style Québec City is both a charming urban area surrounded by natural beauty and a hot spot for innovation and activity in biomedical engineering — with one exciting application being the use of gold in medical treatments.

Hotel brands are looking to make loyalty programs even more rewarding. It’s not solely about points, but also about offering choice, flexibility, and personalized experiences for consumers. In addition, hotel brands are focused on supporting the success of their valued travel managers and buyers, who in turn leverage loyalty to drive compliance and a more rewarding travel program for their end travelers and clients.

Selling unbundled services doesn’t automatically translate to bottom-line results. As travel brands navigate the road to recovery, a successful ancillary strategy relies on a balance of human creativity and machine-based learning to deliver the right message about the right product at the right time.

Guest and employee expectations have changed since the Covid-19 pandemic. Fortunately, an “experience ecosystem” that incorporates both can help hospitality companies meet the needs of a new reality and gain a competitive advantage.

Deep learning and artificial intelligence (AI) are helping airlines connect the dots to achieve total revenue optimization. Ancillary strategies, which produce higher margins by influencing the right differentiated purchases at the right time, are increasingly important to this goal.

As the metaverse takes shape, travel brands are exploring how they can unlock the potential of emerging applications for these virtual worlds to create innovative ways for travelers to discover new destinations, experiences, meeting venues, and lodging options.

“It’s the economy, stupid.” The legendary 1992 quote from political strategist James Carville is equally relevant today as it seems like almost every conversation about the future of corporate travel and expense is now focused on inflation and other economic factors. In this recent webinar, we discussed how companies are adjusting their policies and technology solutions to keep pace.

With paid advertising becoming more competitive and expensive, destination marketing organizations (DMOs) can turn to organic traffic for a marketing boost. In this video, Ashley Baer, marketing manager and content creator at Explore Butte County, shares how the DMO used visual stories to increase its visibility on Google, enhance its website content, and help local partners engage with visitors.

Travel is officially back in full swing, but consumer habits have shifted. Affirm’s new report, “On the Move: What Today’s Travel Trends Mean for Your Business,” touches on key market trends and explains how travel businesses can attract customers by offering payment options that meet their individual needs.