Meetings and Events Industry News

Most planners still have a hard time sourcing and booking the right venue for an event. High costs and rude salespeople are only a couple of the obstacles they face despite new technology aimed to help ease the process.

The hotel industry has had a tough time improving the painful process of selling event space and room blocks to meeting planners. Perhaps this deal is a sign the sector is finally ready to invest in meaningful change to help repair the ecosystem.

One has to wonder whether Eventbrite's struggles as a public company will make the event-tech sector less attractive to investors in the future.

Investors will be able to breathe a sigh of relief once the event and ticketing platform finally absorbs all of Ticketfly's clients.

While this shift is well under way, it's still early days. Many companies are trying to figure out basic information, like how many meetings they have in a year.

This report is worrying, especially since other industry players are starting to say the same thing.

Beyond savings, companies can get rich data from tracking these meetings, which is key for improving their events going forward.

Event venues aiming to generate more meetings and events business need to step up their digital marketing game and leverage new technologies that help them boost their visibility.

Industry players are saying that the booking process is finally starting to shift. Still, there are significant challenges when it comes to finding a solution that works for all parties.

This isn't the industry's first attempt to change the booking system. So what makes this time any different?