Starwood is thinking about loyalty much differently than its peers, and moves like this new Apple Watch app should be seen as a loyalty play more than a tech one.
Airlines such as Delta and JetBlue are finding ways to offer free Wi-Fi products to their customers and that could become the norm as in-flight Wi-Fi becomes pervasive.
We sure are glad the the FCC gave the go-ahead for passengers to turn on their phones in-flight. No more having to fumble for credit cards with Apple Pay on JetBlue flights. Google Wallet, though, appears to be missing in action.
Walking into a travel terminal, beginning a journey and then following it through, is poised to become an increasingly autonomous experience. It may well be marked not as much by lines at a kiosk but instead by the wave of a watch or band at a sensor, followed by an instant interaction in which seamless add-ons and ancillary sales could become a major market factor for travel brands who lean into the convergence of mobile payments and wearable tech.
Focus, such as Booking.com's sole attention to lodging, has frequently been a winner in online travel. Booking Now's focus on last-minute bookings, instead of trying to be all things to all people in a multipurpose app, may produce substantial gains.
Marriott's customers resoundingly told the chain not to mess with their personal Wi-Fi devices and Marriott had little choice but to concede this battle. Other chains will likely feel the heat, as well. Still the war isn't over and the FCC will ultimately have much to say about where all of this is headed.