There are really never any absolutes in travel or in life but Priceline Group CEO Darren Huston feels confident that we'll never get to an app-only world. The desktop and mobile Web will live on, at least until Al Gore invents the next big thing.
The smart mobility actors will continue to mesh territories and deploy their technology and services in each major cities of the world, before connecting them through a unified offer. That's the revolution happening right in front of our eyes right now.
From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.
The introduction of the Apple Watch has benefited all digital platforms by inspiring smart companies to re-think the mobile interface. SIA clearly used the opportunity to provide useful functions for its passengers, regardless of what mobile device they rely on when they travel.
Although checking itineraries and swiping boarding passes will be the most common travel functions on Apple Watch, the ability to complete actions will likely become more important as the device's novelty wears off.