Travel Technology

Messaging positions travel suppliers to address queries on a real-time basis and nearly instantaneously, and it gives travel operations the opportunity to coordinate on-site efforts in new and powerful ways.

There's a lot of work that goes into matching hundreds of conference attendees with hundreds of local residents who want to cook for them. But as international food-sharing platforms fine-tune their systems, this could be something that scales significantly based simply on growing attendee awareness and demand.

Although in-room technology upgrades receive most of the media attention, hotels' public spaces are arguably an even more important space to focus on guest innovation.

Many travelers prefer mobile browsing because they don't feel constrained by app experiences that are sometimes limiting. But as Criteo's data show, mobile apps are still a powerful way to win customers and conversions if they're constructed in ways that build trust and promote simplicity.

Messaging stands to be a two-way, lasting conversation based on guest data, and we expect more and more outreach opportunities to emerge.

How are tour operators adapting, and what strategies are helping them thrive in this dynamic environment?

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies.

Yelp's frustrating attempt to push users from the mobile web to its smartphone app has apparently paid off.

Securing a booking is a major first hurdle for travel brands. Keeping travelers happy after the booking process as their trip approaches, and then keeping spirits high throughout the trip, helps them see that their great experience is one that they want to repeat again and again.

Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?