Travel Technology

Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.

Despite the country's recent economic downturn, Chinese travelers remain an important and growing source of revenue for travel brands. More marketers need to get smarter about how to reach them using services like WeChat.

Amadeus has taken a more diverse marketing approach than the other travel technology giants, experimenting on different social media channels that are usually used for consumer marketing.

Cities often tell us more than we know what to do with, but with the right thinking this surfeit of intelligence can be turned into an exceptional opportunity to distinguish destinations.

With this comprehensive view into the traveler’s journey, the industry is poised to elevate and per-sonalize the travel experience further than ever.

Expedia and Booking.com are wildly successful because they're great at converting travel shoppers into buyers. In order to keep growing, however, they'll need to move further up the "purchase funnel" to capture travelers who are still in the research phase. New search features may be the way to do it.

Gone are the days when travel brands could rely on English as the lingua franca of independent travelers. As more consumers worldwide embrace digital tools to plan and book trips abroad, brands must offer multiple language options along each stage of the process, or lose ground to OTAs.

Recent tech innovations suggest the cruise industry is eager to dispel notions it's behind the times. But beyond speedier, cheaper Wi-Fi, will passengers notice the difference?

Ancillary sales are an important factor in enhancing the travel customer's experience. Lean how to get ancillary sales right by downloading Fusion's free report, "Getting Ancillary Sales Right: Understanding How to Optimize Your Path to Purchase” below!

Risk-taking innovation in the corporate travel space is hard to find. Sharing economy services with robust reporting and safety tools, however, will make change inevitable.