Travel Technology

Even before the pandemic, Tripadvisor faced many challenges monetizing its user base. The travel platform is now turning to more user-friendly subscription models to change that. But will it be able to meet the evolving demands of travelers in a post-Covid world?

It must be heartening to Sabre to win Louvre, Europe's second-largest hotel group, as a customer of its central reservation system. But Sabre didn't notch significant hotel enterprise wins in recent pre-Covid years. So it will need to sign other hotel groups in 2021 to sustain momentum.

Coronavirus infections are rising again in many Western nations. But some travel companies hope the impact on vacation planners will be far less than in previous surges, thanks partly to sales of new and more flexible travel insurance policies.

Google's advertising revenue and profits skyrocketed during the fourth quarter — although travel industry spend didn't drive the results. As with other industries, travel advertisers will likely flock to YouTube for brand promotions when demand returns.

Expect most travel sectors to shed their defined borders, with convergence running wild. But a handful of companies will choose to focus instead on their core services as an elixir for growth.

The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.

Some companies will add subscriptions to their mix of revenue streams, while others will go to market with subscriptions as the foundational offering in attempts at becoming a sort of Netflix of travel.

The pace and extent of computerization varied in 2025. In countries that permitted it, some corporations automated their employees out of jobs without much hesitation. Workers needed to hone new skills as artificial intelligence threatened their livelihoods while others firms invested in retraining their staffs.

Amadeus will soon open an educational program for travel careers at the University of Las Palmas de Gran Canaria. The plan is for employees and professors to use virtual reality tools and other technology to train students. If it works, it could address a yawning skills gap in the labor market.

The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.