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For hotels looking to drive direct bookings, simply offering more competitive pricing or better loyalty programs is no longer enough to compete with online travel agencies.

The most successful brands are treating loyalty as an outcome and long-term business strategy in building advocacy, not just a way to keep customers on the hook. Download this report on customer loyalty to learn more.

When it comes to planning a trip, it’s no longer just about the destination. Consumers today want their travel to include customized, curated experiences that connect with their personal passions.

CEO and Co-Founder of Travelsify and Global Personalization Lead at Accenture Interactive discuss the two-sided coin of personalization: consumer and product.

Brian Kaspr, artist, designer and co-founder of design studio Flat Vernacular, has made it a point to put creativity first and foremost in his life. He finds inspiration in mundane, everyday situations and emphasizes the increasing importance of awareness and attention.

At Skift Global Forum 2017, Mike Jaconi, Co-Founder and CEO of Button, explained the importance of optimizing and simplifying the mobile booking journey.

Are the increasing safety and security concerns associated with travel affecting traveler behavior? We discuss the rise of permanxiety in the global travel industry and more with President and CEO of AIG Travel, Jeff Rutledge.

Through injecting its rich culinary roots into local hotels and connecting planners into its creative downtown scene, Tucson is a case study for how destination marketers can help meeting planners realize the creative potential of a city by amplifying its unique assets beyond the convention center.

After all of the time and effort it takes to create an engaging travel policy, having it be ignored by travelers can be frustrating. These five steps can help make your policy the best it can be and encourage travelers to engage with it.

Managing a global travel company comes with its own set of challenges that national and local travel brands don’t usually have to face. Communication among employees is often a chief concern, but providing content available in their local language can help improve employee engagement and drive efficiency.

Smart technology is increasingly improving how airlines, railways, and other sectors ensure smooth experiences for travelers. For travel companies using these cognitive systems, that means saving time and costs, reducing delays, and optimizing efficiency.

Hotels are looking at the guest experience and the offerings available in more sophisticated ways than ever before. However, the current technologies that these services are based upon limit the hotel’s ability to provide the guest with a seamless journey.