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New Skift Report: 10 Business Travel Trends for 2019

The corporate travel sector is in the midst of a period of rapid change and disruption, driven by emerging technologies and shifting employee habits. This new report offers a macro-level snapshot of the current landscape, helping industry stakeholders identify the most important trends they’ll need to know in the year ahead.
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Building Brand Loyalty in the Era of the Empowered Traveler

Travel brands have made it so easy for guests to sign up for loyalty programs, it’s no wonder travelers’ points and miles often go unredeemed. In order to create a more meaningful version of brand loyalty, travel marketers need to use data more effectively to deliver more seamless, personalized, and rewarding experiences.
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Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.
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New eBook: Keeping Tourism Websites Relevant in 2019

The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.
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Q&A: Lyft’s Omar Ghani on Creating Smarter Travel Policies for a Culture-First Company with TripActions

Silicon Valley and the sharing economy have helped drive a rapid reorganization of business culture and employee travel habits. Yet not all travel management solutions have kept pace with the changes. The decisions facing Lyft as it overhauled its own travel policy are a great example of the dynamic playing out in boardrooms across the globe.
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