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Detailed analysis of the global ski market Data about market size and consumer sentiment regarding winter sports vacations Insights from key industry leaders including Henri Giscard d’Estaing, Sylvain Rabuel, David…

Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience.

Clever startups operating in Asia are helping to reshape the future of travel booking in the region. Their innovations could soon spread across the world — benefiting business travelers everywhere.

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process.

Destinations of all shapes and sizes across Japan want fresh ideas to help attract overseas visitors and transform their economies. The strategy used by the city of Takayama, which has seen a surge of new tourism in the past decade, offers one potential roadmap.

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Scientific research has proved the connection between inspirational environments and forward thinking ideas. No wonder visionary meeting planners have embraced Monterey County, where a history of innovation and scenic landscapes collide.

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.