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Travel brands are beginning to embrace the principles of human-centered design to rethink the way they develop products and experiences. But where does loyalty fit into the equation? Empathy and giving the customer a seat at the table is a great place to start.

The buzz around traveler satisfaction that’s been growing steadily over the last few years is now starting to resolve into meaningful conversations. Moreover, the opportunities that corporate enterprises are exploring when it comes to business traveler happiness are a bit surprising.

Costa Rica has all of the practical necessities and infrastructure in place that meeting planners need. But it also offers a unique geography and biodiversity that provides attendees with next-level transformational experiences.

The U.S. territory of Guam is aiming to become the next Sun Valley of travel technology, with a creative forum that brings together tour operators and heavyweights like Airbnb, Booking, and United Airlines. Here’s a closer look at the premiere edition of this innovative summit.

American Airlines is launching five new routes that expand its international network, including service to Casablanca, Tel Aviv, and Krakow.

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

The hospitality industry in particular has struggled with recruiting and retaining workers over the last few years, as unemployment rates have dropped and tighter restrictions on immigration and work visas have been enforced. But there are a few things companies can do to develop a strong workforce.

Analysis of seven trends that will impact travel industry advertising strategies in the year ahead Interviews with advertising industry executives currently working with some of the world’s biggest travel brands…

The carrier is deepening its commitment to the U.S. with additional nonstop flights that mark a historic expansion. The new service will give leisure and business travelers crossing the Pacific more options and smoother connections.

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

When it comes to implementing and adopting the New Distribution Capability standards for airline retailing, there needs to be a strong focus on enabling scalability, across the entire retailing, distribution, and fulfillment process.

As business travel surges in APAC, the tech tools needed to manage that travel have fallen behind. But new innovations — like those from Travelstop — are beginning to meet the ever-changing needs of this soon-to-be $900 billion market.