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Airports and airline carriers should be equipped for an influx of competition in the air travel sector, much of it due to an increasing number of low-cost airlines and secondary airports. To be well-positioned, they should look for partners that have access to qualified audiences at scale.

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

Airlines must move beyond static offers to dynamic, personalized offers that not only take into account what a customer wants, but also what a customer might be willing to pay for it.

As meeting planners worldwide look for unique venues and programming that will wow attendees, Thailand is stepping up its meetings and incentives efforts. Big investments in infrastructure, hotels, venues, and transportation networks — not to mention top-flight food and gorgeous beaches — are already paying multi-million dollar dividends.

The value of business travel is clear for growing company revenue and building face-to-face relationships. But when business travel is poorly managed — and too often, that’s still the case — employee productivity and satisfaction are at stake.

Roughly one billion people around the world have special circumstances or needs that make travel more difficult than it should be. Now, leaders in the industry are calling for a more inclusive hospitality paradigm that better serves all travelers. It’s both the right thing to do and a huge business opportunity, experts said.

Roughly one billion people around the world have special circumstances or needs that make travel more difficult than it should be. Now, leaders in the industry are calling for a more inclusive hospitality paradigm that better serves all travelers. It’s both the right thing to do and a huge business opportunity, experts said.

When used in conjunction with each other, geospatial, temporal, and other flight data, can not only help an airline increase customer loyalty, but also strategically expand its footprint around the world.

Meeting and event planners need to constantly restrategize as the industry steps into a new age of rapid innovation and digitalization. Otherwise, they risk being left behind amid today’s challenging economic climate and increasingly competitive market.

Yes, websites still serve as a critical bridge between travel and tourism brands and their targeted customers. Because of the increasingly crowded landscape, it’s essential to engage with them within the first few seconds of a visit or risk losing them to competitors.

Airlines are taking cues from sectors outside the travel industry, including dining, wellness, and retail to better target and engage with their passengers. The key to success is delivering personalized messages through the smarter and secure use of customer data, experts said.

Change is the norm in New York City’s highly competitive luxury hotel sector. But some iconic properties, like Mandarin Oriental, New York, have had remarkable staying power in the eyes of guests. We explore the keys to its success in this executive interview.