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Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

If you want to join the ranks of event planners evolving into event strategists, you’ll need to understand all the trends and best practices defining the future of the industry. Here's five of the most pressing trends for event professionals in 2020.

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

The fact remains that flights are bad news for the environment. But Singapore Airlines is innovating rapidly to ensure cleaner skies.

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

Today’s stressful, modern era has increasingly led travelers to plan transformational trips that will make them feel physically, mentally, and spiritually healthier. Aruba is one destination that has innovated its wellness offerings to meet this growing consumer demand.

Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization.

Seeking out unique food and beverage experiences while traveling is one trend that has proven to be here to stay — but the focus has shifted from high-end dining to dining that is much more inclusive and democratic. By looking at Hilton Luxury Group’s approach to its food and beverage program, one can witness this change in consumer preference.

Travel agencies can say goodbye to old-school excel spreadsheets and paper agreements for keeping track of airfare sales. Today, digitalization provides a much easier and powerful tool to manage incentive and commission contracts with airlines.

As new concepts of urban living evolve and cities become even more attractive destinations for both working and living, hospitality brands will need to rethink the role they play for visitors and locals alike.

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.