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In this video from Skift Future of Lodging Forum 2022, we hear from Eric Liebman, senior vice president, SVP strategic partnerships, at JCB International Credit Card on how the hospitality industry can harness guest-centric payments to drive their customer and revenue strategies.

In this video from Skift Future of Lodging Forum 2022, we hear from Noreen Henry, chief revenue officer, Sojern, about how an always-on digital marketing approach driven by smart data can help capitalize on the latest traveler behavior and trends.

Traveler expectations have shifted dramatically since before the pandemic. To capture demand in a competitive market, independent hotel brands need to deliver a compelling alternative to the traditional loyalty programs offered by the large chains. The challenge? Scaling up their infrastructure, support systems, and marketing reach without losing their individuality.

It’s time for finance leaders to embrace a modern approach to travel and expense management that can control costs while doing what every company needs to do right now: keep employees happy.

After two years of trip-planning uncertainty, a growing number of travelers are looking for the peace of mind and protection that travel insurance provides. Hospitality brands can improve guest loyalty by making enhanced insurance products and offers available — otherwise, potential guests may look elsewhere for that boost of confidence.

While the hotel industry is increasingly optimistic about travel’s rebound, significant hurdles remain. This report provides a comprehensive look at the challenges, opportunities, and immediate next steps hoteliers can take to increase sales through digital marketing.

On Prince Edward Island, Mary Robinson, president of The Canadian Federation of Agriculture, is helping the island cement its role as a thriving hub for Canada’s agribusiness sector and a world leader in addressing climate change.

A new research report shows how travel brands can build a customer data strategy that ensures they’ve identified the right customers and are collecting the right data, managing it in the right way, and activating it at the right time — with the speed and agility they need to provide real-time, personalized customer experiences increasingly in demand from today’s travelers.

DEI initiatives are critical for today’s modern hospitality brands. Accor is using its own company-wide diversity, equity, and inclusion commitment to push the industry — and the world — forward.

In this video from Skift Loyalty Summit, we hear from Frederic Lalonde, CEO and co-founder at Hopper, and Matt Knise, managing vice president of U.S. Card at Capital One, about how the two companies are working together to enable a smarter travel booking and loyalty experience for customers.

The Central and Eastern European travel market is ripe for investment. Despite the ongoing war in Ukraine, domestic and regional tourism has continued to grow above 2019 levels. Meanwhile, amidst rapidly increasing digitization among both consumers and travel providers, the region boasts huge long-term opportunities for companies who are able to connect with its unique traveler base and integrate technology across these similar yet distinct markets.

As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.