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Exploring Hospitality’s New Wellness Frontier With Accor

Hotel and resort guests don’t just want to be pampered. They want to recharge and get inspired to improve their overall health and well-being. Hospitality brands can drive demand if they take this to heart and integrate wellness offerings in meaningful ways throughout the customer journey.
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New Research: Understanding Consumer Demand for Sustainable Travel Options

Sustainability is good for the planet, but it’s also good for business. Expedia Group Media Solutions’ Sustainable Travel Study seeks to understand what consumers consider sustainable travel, what trade-offs they’re willing to make, and where they expect to find information to help them make more mindful choices.
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Open Distribution: A New Hotel Booking Model for Hospitality’s Future

The hotel booking ecosystem is weighed down by siloed software systems, middlemen who take a piece of the RevPAR pie, and guests who don’t have as much control over their experiences as they should. The founder of Impala spoke to SkiftX about how to eliminate these issues with a new model: Open Distribution.
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How Loyalty Innovation Is Fueling Travel’s Recovery

Travel brands have a unique opportunity to realize greater potential from their loyalty programs. Through creative merchandising that allows travelers to earn points and miles in different ways, they can grow ancillary revenue, build more meaningful customer relationships, and increase lifetime value.
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5 Ways Destinations Can Harness the Power of Localhood Stories

In an age of ever-shrinking attention spans, destination marketing organizations (DMOs) need to rethink their engagement tactics. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares how visual stories can uniquely enable destination storytelling and drive meaningful results.
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Skift Future of Lodging Forum Video: Hotels in 2025 – Using Intelligent Automation to Generate Revenue

In this video from Skift Future of Lodging Forum 2022, we hear from Jason Bryant, vice president, Nor1, Oracle Hospitality, and Robert Tanenbaum, managing director, Starwood Capital Group, on how automation and artificial intelligence can help hoteliers optimize their offerings to meet changing guest expectations and drive additional revenue over the next few years.
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