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In this video from Skift Global Forum 2023, we hear from Nelson Boyce, managing director of travel at Google, on the real possibilities of artificial intelligence to create a better journey for customers and improve the bottom line for travel brands.

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As travel demand returns, a new report from Accor uncovers some of the challenges and opportunities facing corporate travel decision makers as they reexamine the value of business travel in a post-pandemic world — and points to what they need to prioritize in 2024.

In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they are more receptive to brand messages.

Soaring guest expectations are raising the bar in the short-term rental market, pushing the industry to deliver high-quality experiences at scale. Plum Guide's use of AI showcases how innovative technology can effectively meet these challenges.

With more consumers holding travel companies accountable for their social and environmental impacts, the high-minded notion that purpose-led companies can also be profitable is proving out.

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.

As eco-conscious travel gains traction, destinations worldwide face the task of converting sustainability rhetoric into reality. NEOM aims to substantiate its environmental commitments through action. Ultimately, transparency will be the critical factor in earning traveler trust.

Travel insurance has become an unexpected linchpin in delivering a fully connected customer experience, helping travel providers offer more personalized purchasing options, balance self-service with the human touch, and open new avenues for lasting customer relationships.

As blended travel comes of age, tokenized payment innovations using artificial intelligence and augmented reality are paving new ways to create seamless travel experiences that span the entire customer lifecycle.

Expedia Group’s new “The Path to Purchase” report provides actionable insights to help travel companies inspire, engage, and convert travelers at each stage in the online shopping journey.

With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.