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What key issues is the airline industry grappling with as we enter the next phase of travel? We surveyed experts across aviation and airlines during this year’s Skift Aviation Forum to gain insight into their unique perspectives on what the future holds for the industry.

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Luxury travelers are seeking out immersive culinary experiences as an integral part of their journey. As a leading destination in Dubai, Atlantis The Royal is innovating through global gastronomy in its diverse offerings and creative partnerships with world-renowned chefs.

The CEO of Accor’s new premium, midscale, and economy division discusses the strategy behind the hotel group’s restructuring, the importance of delivering on sustainability commitments, and why building scale in today’s hospitality landscape requires focus and specialization.

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

A new report from Global Hotel Alliance, “What Travelers Want Most From Loyalty Programs,” explores the sentiments, influences, and preferences of today’s consumers to help hotels develop more effective loyalty strategies and deliver the rewards travelers want.

Virtual payments have become a critical revenue driver for the travel industry by optimizing the payment flow between travel agencies and providers. This roundtable discussion between SkiftX and two Sabre executives explores the challenges and opportunities around business-to-business payments to help travel companies unlock new revenue streams.

In this video from Skift Aviation Forum 2023, we hear from Dallas Fort Worth International Airport CEO Sean Donohue, in conversation with Skift Editor-in-Chief Sarah Kopit, about the airport’s 50th anniversary, how it’s preparing for the decades ahead, and efforts being made around sustainability.

Ultra-luxury travelers’ accelerating desire for exceptional and exclusive experiences is driving hospitality to reach new heights in a rarefied segment. Atlantis The Royal is setting new standards in its quest to anticipate the needs of a continuously evolving high-end travel market.

In this video from Skift Aviation Forum 2023, we hear from Manisha Jain, vice president, global airline partnerships, American Express Travel, about passenger trends and how they can help industry leaders successfully engage with the wants, needs, and expectations of their customers.

In this video from Skift Aviation Forum 2023, we hear from Ricky Horwitz, chief sales officer, global travel, Allianz Partners, and Andres Barry, president, JetBlue Travel Products, about how building better customer experiences and products can lead to long-term value among customers.

In this video from Skift Aviation Forum 2023, we hear from Kartik Yellepeddi, vice president of product and offer and order at FLYR, and Mike Melton, principal architect at Google Cloud, about the challenges, gaps, and opportunities in implementing artificial intelligence (AI) for the airline industry, including the need for data, technology integration, and talent.