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Goodbye double-digit growth? Hotel prices soared post-pandemic, but with inflation cooling and travel normalizing, 2024 poses the question: can pricing strength hold? We think so: further demand recovery amidst continued supply constraints should see prices rise above inflation.

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.

In a discussion at the 2024 Skift Megatrends event, Joe Mason of Allianz Partners emphasized the importance of sending customers a clear message that caring for them is a brand’s top priority. Travel companies that focus on personalizing every consumer touchpoint will be the winners in the battle for brand loyalty.

What are the emerging trends and issues shaping the future of travel? We surveyed our Skift Global Forum East audience of more than 600 travel executives to determine what industry leaders think about top-of-mind subjects.

As global tourism converges in the Middle East, leaders from across the region and the world gathered at Skift Global Forum East 2023 to discuss trends, opportunities, and strategies that will define the industry for the next decade and beyond.

The fragmentation of the travel industry makes it increasingly difficult for brands to find a foothold. In this talk, we learn how Almosafer has successfully integrated multiple business sectors under a single umbrella to align with Saudi Arabia’s Vision 2030 goals.

Attracting modern travelers requires a keen understanding of their desires and concerns. In this talk, we learn how NEOM is leveraging its breathtaking nature and sustainability commitments to build a future-focused luxury city that caters to younger audiences with a taste for adventure.

In this video from Skift Global Forum East, Skift shared findings from its 2023 trend report in partnership with Dubai’s Department of Economy and Tourism. The report explores the innovative approach Dubai is using to responsibly manage the surge of visitors expected to visit the region in the next decade, along with strategies to engage the next generation of travelers.

With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.

As nature-based travel gains global traction, Azerbaijan is leveraging its diverse landscapes to redefine its winter tourism appeal. The country is investing in luxury resorts and unique winter activities to attract travelers looking for authentic experiences.

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.

Emaar Hospitality Group and Atlantis have been instrumental in Dubai’s transformation into a cosmopolitan metropolis. In this talk, we learn how partnerships with local businesses and government, as well as a strong internal culture, have inspired organic growth and sustained regional success.