Joyce Manalo

Accommodation choices are being narrowed down with guest photos uploaded on Instagram.

User generated content has become native to Instagram and is becoming one of the most effective marketing platforms in the evaluation stage -- one step away from the purchase decision.

Sometimes, it's not all about numbers, it's more about people, big and small.

Summer is the time for group travel. Identify with your brand's audience through their families and friends.

Instagram is becoming a clearer choice for airlines to reach new fans.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Page Visits is another data insight to consider because companies are leveraging their brand presence on Facebook's visual-based Timeline interface.

Take advantage of online video and show who and what make your state worthy of a visit for locals and foreigners.

Connect and partner with influencers that your brand's audience identify with and aspire to be.

Find new ways to engage with your brand's audience like they are community members not just fans.