Family travelers mostly prefer the upper-class hotel range when traveling, yet when it comes to alternative accommodation they are much more open-minded.
GoEuro and Rome2rio have two totally different approaches to multi-modal, but share the same goal -- to capture the European multi-modal market share. Given the complexity of searching for and booking very diverse forms of transportation, it makes sense for companies in a mobile era to lean toward becoming booking sites.
New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.
With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.
Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.