Dave Montali

There ain't no such thing as a free booking.

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

Diving into the data of European VC reveals that while new tech-hubs are emerging, the landscape is still vastly dominated by the traditional trio of well-established tech-hubs. Namely London, Paris, and Berlin.

Venture capital's returns are usually achieved in the long-term, a great match for pension funds. However, European pension funds are still reluctant to allocate money to VC, considering it a risky venture.

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

Wyndham Destination Network has positioned itself as the largest property management company in vacation rentals, and is now using its size to optimize performance by rolling out company-wide yield management and cross-selling abilities.

TripAdvisor's power to leverage vast amount of data and traffic, alongside the acquisitions of multiple companies, has already positioned the company as the one of the largest marketplaces in the industry.

In an increasingly competitive segment of travel, Viator retains its positioning as the most popular platform and a significant revenue generator for Tripadvisor.

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.