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Most event planners know that PR pros write press releases but you might be surprised to learn they do a lot more that can help you get more people to your next event. Here are 18 ways they can help.

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

Hate those blasted spam filters? It stinks when a beautiful piece of event-planning marketing gets thrown into the spam folder never to be seen again. We have some tips on how to avoid it, as well as alternative ways to reach your audience.

Are you stressed out over last-minute client changes and bookings? Get control back without getting fired with these six ideas.

Are you struggling with the magic sauce when it comes to speaker selection? These nine events can help give you some ideas on how to manage the process and how to make your ultimate selections that benefit you and your audience.

Storytelling runs as an undercurrent of many cultures. If you’re not telling the story of your event, you’re missing an important opportunity for connection.