Travel Technology

For Skift Research Subscribers launch

U.S. Travel Tracker: Q3 2023 Highlights

Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.

How Technology Enables and Enhances the Human Touch

Cloud technology is revolutionizing customer service in travel and hospitality. By passing routine requests through flexible, efficient, automated, and intelligent systems, companies give their human agents more space to handle complex issues with a delicate personal touch.
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For Skift Research Subscribers launch

A Deep Dive into Google Travel Part I: U.S. Hotel Distribution

In this web scraping exercise of Google Hotels, we consider one of the most interesting questions in the travel industry currently: what role does Google play in the shifting sands of hotel distribution? Google, not one to stay static, is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel market and a dis-intermediation of the legacy OTAs in favour of direct bookings.