Airline brands are way ahead of the game in digital effectiveness in travel, followed by hotel brands. Tourism still has a long way to go, as do other sectors in travel.
Instant translation with seamless back-and-forth communication in any language is the holy grail and wearables should theoretically enable it. The Word Lens app for Google Glass is the first useful step towards it.
Travel companies slow to set up mobile functionality may be comforted by this news, but mobile usage will only continue to rise due to changing consumer habits and the growth of travel in emerging economies where mobile devices are more common than desktops.
Jeffery Boyd doesn't want to meddle in Priceline's business on a day to day basis, which may provide angst to some investors. Still, incoming CEO Darren Huston has capably led Priceline's prized asset, Booking.com, over the last two years, so he's got the pedigree in what promises to be a fascinating new era in online travel.
Hipmunk seems content to keep its nose to the grindstone and invest in its platforms. How long it can be viable as a smaller player in an increasingly croweded marketplace remains to be seen.
The survey further confirms how important it is for travel companies to develop mobile functionality and tap into social media networks to engage travelers before, during, and after their trips.