Travel Technology

All this week's top digital marketing news in the travel industry, summed up in one convenient post. You're welcome.

Download the full report for an in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses.

Want to understand millennial travel habits? The key is focusing on specific behaviors rather than trying to generalize the group based on their age.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper insights are really driving millennial travel habits, and how are marketers adapting their strategies to cater this surging age group?

We are entering the era of tailor-made travel as airlines get smarter about how they gather and process data on their passengers’ preferences and common booking habits, and apply that knowledge to suggest products and experiences to their customers. This more intelligent digitalized up-selling will also do wonders for airlines’ bottom lines.

Hotel industry mergers are great news for investors. Will they be as fruitful for travel consumers?

With 13,000 employees in more than 40 countries, Club Med is using Facebook At Work to connect its colossal workforce and promote connections across its various locations. Considering how awful and unused most Intranets are, this is a great idea.