Expedia Tweaks Name After Priceline Rebrand
Hotels.com, Egencia, Trivago, and HomeAway, among others, are all Expedia companies. The parent company wants Wall Street to understand that it is more than just the Expedia brand. The Priceline Group had long been associated with Priceline.com even though Booking.com is the company's largest brand. So there seemed to be more of a reason for Priceline's name switch than for Expedia's.