Expedia News

It's so rare to see something new in online travel. Expedia's Add-On Advantage appears to be a new wrinkle, and HotelTonight's Today's Daily Drop is a flash sale variation that disappears within 15 minutes. Both gives hoteliers new ways to target travelers, who may find some good deals in the process.

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

A lot of Trivago's problems, including an advertising diss from Booking Holdings, are beyond the company's control so it is doing what it can, namely reducing advertising spend and headcount in an attempt to get into the black. Speaking of Booking Holdings, Trivago may need a dot-com-like Priceline comeback to right the ship.

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

It’s not particularly shocking to learn that travelers combine their business and leisure travels, but it may be somewhat surprising to hear that this is still a rapidly growing phenomenon. Brands should take notice.

Check out our Skift Takes on Expedia Group's brands for consumers and businesses. Time for some #realtalk.

When mergers go awry, it isn't always merely because the acquired company was a dog. Sometimes the purchaser likewise screws the whole thing up.

The battle between Airbnb and Booking (and everyone else in online travel) is just beginning.

Despite the travel industry having had years to get used to the idea of new rules governing the sale of vacations in the European Union, there are still plenty of people still scratching their heads over the changes.