Expedia News

Despite explosive growth, cracks in the global travel sector began to multiply over the last decade. More change and trouble will come before the industry can figure itself out again.

Airbnb overtook Expedia in room nights booked in the first quarter of 2019, but questions loom for 2020. Will Airbnb lose its focus as it vows to go public and become a broader online travel agency? Will Expedia, which seems lost in terms of creating a revised strategy, find its way? So many headlines to come.

When you consider Mark Okerstrom's performance, which will lead to a golden parachute substantially less than what might have been, he can take a bunch of blame — but not for everything. The integration of the Vrbo acquisition was clearly messed up, as was the reorganization. Conversely, he inherited a very tough competitive environment.

Nobody has found the best formula for regulation of the short-term rental industry. But hotel groups and rental platforms both realize that the outcomes of early battles will set precedents for future laws. This might explain why they are so willing to confront and call each other out publicly.

New players create unique tours such as an inside look at the disappearing trades of Singapore. If they aren’t encouraged and supported, the city’s inbound travel agencies could disappear.

Expedia Group Chairman Barry Diller flew to Seattle to rally the troops. His message to all the employees around the world was, in essence, the sun will rise tomorrow at the travel giant. Impatient investors aren't quite as sure.

In short, Asia's travelers are looking to go far, far from the madding crowd.

The strategy and vision for the next stage in Expedia Group's life should include sharp departures from the status quo, but rest assured that the company line for the time being will be stability to keep the peace.

Asian tourist behavior is changing, reflecting a more mindful — and responsible — traveler overall.

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.