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A new eBook from Johnson & Wales University’s College of Online Education lets data, successful students and alumni in the field, and a distinguished professor answer how a degree can make all the difference.

Traveler purchase decisions are influenced long before the first click, but for many marketers, this is still the primary focus. To succeed in 2018, marketers need to shift their agendas to engage with travelers on a human level throughout the entire journey.

The sharing economy has typically been connected with budget or mid-range travelers looking for a deal along with a unique experience. But in recent years, luxury services have moved into the space, offering new opportunities for travel agents working with the most discerning travelers.

What matters most to travel startup leaders? Our interactive infographic illustrates the key findings from Skift's State of Startups Survey, created in collaboration with Amadeus. See the results.

Sector expertise is becoming increasingly important for international conference planners and decision-makers in choosing a destination. In our latest report, we examine how UK cities excel at hosting conferences in advanced and creative industries. Download the report to learn more.

How city leaders are actively differentiating their destinations based on how well they can provide conference planners access to their local knowledge base and sector expertise.How UK convention bureaus are…

Mexico’s increased strategic focus on the meetings and events sector makes it a strong candidate for hosting international business events.

Colombia’s tourism leaders are tapping into the power of local music to convey the warmth and welcoming spirit of the Colombian people, who want to share their profound sense of national pride and optimism with travelers, based on the country’s surging popularity in recent years.

What changes in consumer habits and the business environment are encouraging travel businesses to adapt their digital strategies? How are the digital habits of today’s empowered travel consumers evolving? How…

Much of the success of a travel startup hinges on its business model. A new Skift and Amadeus travel startup survey found that subscription-based, personalized pricing and unbundling models show the most promise to those in the space.

Despite the common misconceptions out there, travelers today—even millennial travelers—are open to using travel agents and consultants, as long as the price is right and trips can still be customizable and unique.

American Airlines’ partnership with Casper is a clear example of how legacy travel brands are going further with their amenities and the curated experiences they’re offering.