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Skift Trend Report: Balancing Purpose and Profit

Reinforce the significant impact of the travel industry decisions on economic, social, political, and cultural issues around the globe Learn why more travel brands are combining purpose- and profit-driven goals…
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Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints

The travel industry has officially entered the era of “omnichannel” marketing, a time when every screen, every device, and every customer interaction is an opportunity to connect with travelers. In order to take advantage, travel organizations will need to rethink how they design, execute, and measure marketing campaigns.
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Skift Trend Report: A New Formula for Airline Success

Introduction to customized offer creation in the airline industry Investigation of how the theory of customer heterogeneity makes it possible for airlines to identify differences between passengers Review of how…
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Why Personalization Is the Future of Hotel E-Commerce

The hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.
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The Travel Industry’s Data Dilemma: Turning Insights into Action

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.
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Why Context is Key in the New World of Airline Retailing

The global distribution system and next-generation retailing solutions will play pivotal roles in helping airlines and agents offer contextual, personalized products that NDC-enabled content presents, allowing them to step confidently into the future of retailing.
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The Rise of the Las Vegas Innovation District

In this Skift report, we examine how Las Vegas is evolving as a hub of creative, cultural, and social innovation, and how meeting planners are going beyond the convention center to tap into local expertise in order to provide more enriching, productive conferences.
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How CES is Rethinking Las Vegas as a Global Innovation Distribution Channel

Conference organizers are starting to tap into local innovators in their host cities to create more value for event attendees. The relationship between CES and Las Vegas paints an optimistic picture for the future of meetings and destinations, one that shows how communities can collaborate to drive industry and society forward.
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