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China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

Luxury travelers today want experiences that are high-touch, authentic, and meaningful. Windstar Cruises, which offers guests the chance to immerse themselves in the Alaskan wilderness, is making experiences such as these a priority.

During a recent webinar, we explored the cultural and corporate shifts that are helping create a more people-first business travel environment. Register to view a recording of the webinar.

Independent hotels don’t have the global resources of major chains when it comes to building traditional guest loyalty programs. But independent hoteliers are pushing the envelope and finding creative ways to reward loyal guests and guests who book direct.

The “Texas Welcomes All” coalition, which is fighting discriminatory legislation in the state, proves that convention and visitor bureaus can drive real societal impact –– both within tourism and beyond.

American Airlines’ Premium Economy offering shows that airlines are going beyond the traditional cabin hierarchy to provide passengers with elevated in-flight experiences at a range of price points.

Today’s travel consumer faces a needlessly complex online shopping experience. There are too many choices, and offers are not customized to address buyers’ unique needs. To solve this problem, travel brands must use what they already know about their customers to simplify, streamline and personalize the purchase process.

During our recent webinar, we discussed disruptions within the meetings and events industry that are forcing hoteliers to rethink how they attract planners. Register to get the recording!

Our new SkiftX research initiative takes a deep dive inside the minds of global business travelers and corporate travel managers, offering a snapshot of the disruptive trends and technologies reshaping the corporate travel space.

How are broader shifts in technology and consumer travel habits forcing the organizations that serve business travelers to rethink their products and services? What do business travelers think about recent…

Most would agree that business travel hasn’t kept up with changing markets, shifting consumer behaviors, and new technologies. TripActions believes there’s a real opportunity to change this.

A Facebook advertising campaign can help destination marketers effectively reach potential travelers, if done right. CrowdRiff looks at examples from 50 U.S. states to see what works and what doesn’t.