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The use of technology in hospitality must go beyond improving consumer-facing products and digital experiences. Its true potential will be realized when hotel staff are empowered with the right insights at the right time so that they can transform guest experiences.

When it comes to generating headlines, President Donald Trump is an expert. The challenge for destination marketers is how to best harness the tweeter-in-chief’s invective to build brand awareness and drive bookings. That’s a tricky task in today’s fast-moving global news cycle.

A property’s frontline staff is typically the heart of any hotel operation. Investing in these employees, both professionally and personally, can lead to major enhancements in company culture and revenue.

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

Kansas City’s renaissance has made it a compelling destination for meeting planners who want to provide their attendees with not only top-notch convention infrastructure, but rich art and cultural experiences and next-level culinary offerings.

A look at hospitality’s role in the future of design A deep dive into the ROI of design A look at designing for business impact vs. human emotion Insights from…

In Skift's recent webinar, we explored how destinations like Canada are revamping their meetings strategy to stay competitive. Register now to get the recording of the session.

American Airlines is once again expanding its seasonal service to traditionally less-trafficked destinations in Europe where tourism growth is reaching new highs.

When it comes to sustainability, the meetings sector is thinking well beyond environmental impacts. With the future of this multi-billion dollar sector on the line, planners and venues alike are dreaming up creative solutions to the biggest challenges facing meetings and events.

Insights on major shifts underway in the meetings sector Interviews with key IHG executives about meetings innovation Research on new trends in event programming Details on managing risk and data…

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.