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The conversation around business traveler satisfaction is growing. American Airlines’ refreshed corporate benefits show that the airline is listening.

For airlines to deliver a seamless passenger experience, technology, people, and systems must connect on the back end.

Food tourism has taken over the world, and few destinations are as primed to capitalize on the trend as Thailand. Tour operators, hotels, and others in the travel sector are rapidly enhancing the ways in which visitors experience the country’s culinary offerings — and meeting planners are taking note.

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach.

Travel brands should be more sustainable, responsible, and inclusive because it’s the right thing to do. But they can also improve the bottom line by taking concrete steps powered by smart building solutions that solve for all these challenges at once.

While everyone is excited about the start of the new year ahead, progressive tourism leaders are thinking ten or more years into the future to create a more holistic, sustainable vision for the visitor and resident experience. It represents a larger shift as destination marketing organizations evolve their role to management and stewardship in order to drive long-term benefits for communities and visitors.

New interlining technology is helping airlines simplify how they partner with other airlines and grow direct bookings.

Two in three event professionals say they plan to use more technology to power their meetings in the future. But as these innovations mature, finding the right mix to make an impact remains a challenge. This deep dive, based on interviews with numerous experts in the meetings and events sector, explores what’s working and what’s not.

Independent hotels struggle to keep up with larger hotels and chains when it comes to adopting the latest technology, thanks to high costs and complexity of implementation. However, they stand to benefit substantially if they adopt the right systems.

Posadas, the largest hotel operator in Mexico, is looking toward the future of the hospitality business and is taking big steps — including in-depth customer research, new brand concepts, and big investments in technology and marketing — to ensure the company and its brands remain a market leader.

Destination marketers are shifting their strategies toward telling great stories in order to successfully showcase a destination while appealing to current traveler trends.