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Skift recently hosted the Business Travel and Future of Work Summit. Download the post-event summary featuring executives from Microsoft, Fidelity International, TravelBank, and more.

Technology has proven to be a valuable friend to airlines in the Covid-19 era. As they reimagine every aspect of the travel experience to make trips as safe as possible for passengers and employees, digital solutions, for everything from booking to in-flight entertainment, have become vital.

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.

In this Skift Summit video we hear from Ramya Murali, principal at Deloitte Consulting LLP, about how loyalty programs in the travel industry are evolving in response to the business shifts caused by the Covid-19 pandemic.

The rise of the experience economy means that travel is interlinked with mental and physical wellbeing across a multitude of verticals. New research from Collinson uncovers how leisure and business travelers are feeling about a return to travel and underscores the need for cross-sector brands to come together to help bring the industry back.

Covid-19 caused disruption in the travel business. The industry was put on pause and is now returning in different ways. Companies that view post-pandemic recovery as something new and unique will have an advantage over those that expect to pick up right where they left off.

After the year the hospitality industry just went through, it’s more important than ever that enterprise hotels update their technology roadmaps. Implementing technology that allows them to focus on the overall customer journey and offer a customized, yet branded experience, will be key when it comes to getting ahead in 2021 and beyond.

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.

As hospitality and event professionals adjust to the new group business and meetings landscape — likely to consist of a mix of in-person, virtual, and hybrid events — getting digital marketing right is key to standing out to potential planners and buyers. Cvent’s new eBook lays out everything you need to know about digital marketing for hotels and venues for 2021.

Azerbaijan has been growing its tourism economy for the last decade, reaching a record-breaking number of international travelers in 2019. Once the pandemic hit, the country’s tourism board realized they could use this time to emerge even stronger, thanks to Azerbaijan’s offerings that are equipped for a post-Covid-19 world.

Covid-19 has shaken up the meetings and events industry. But with preparation and quick action — and safety top of mind — Houston First Corporation has set up the city for a bumper calendar of events in 2021 as the country looks toward recovery from the pandemic.

The way people travel will undoubtedly evolve throughout the year ahead as the vaccination rollout continues and restrictions ease. Hoteliers that have a metasearch strategy in place now will be equipped to take on 2021’s rapidly shifting travel patterns and successfully grow bookings.