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As Gen Z and millennial travelers increase their travel spending, they’re turning to social media to discover, plan, and share life-changing travel. Snap’s native features and core principles support travelers across the trip life cycle while helping brands attract and convert these high-value consumers.

The global marketplace for travel experiences offers a more than $1 trillion opportunity, but the customer journey is still disjointed and cumbersome. Tours, experiences, and transportation operators can increase revenue and simplify their operations by scaling a holistic offering from end to end through a single platform.

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access to global travel inventory and the tech required to integrate travel rewards into existing loyalty programs without reinventing the wheel.

As business travel continues to recover, rising costs are driving companies to seek increasingly efficient travel management solutions. One industry program provides a flexible, dual rewards system benefitting both companies and travelers: the American Airlines AAdvantage Business program.

SkiftX spoke to Choice Hotels President and CEO Patrick Pacious about key travel trends like road trips, remote work, and growth opportunities amid improving development financing. According to Pacious, Choice’s strategic focus on upscale brands, tech-driven innovations, and track record in hotel conversions will fuel future development.

Increased occupancy rates for cities hosting campaign stops in advance of the 2024 U.S. Presidential election did not proportionally translate to higher hotel prices. This unexpected trend invites further examination into how hotels and agencies can analyze data to set up smart, dynamic pricing strategies for one-time events.

As market demand for customized hospitality solutions increases, hoteliers are embracing diversification of offerings to meet shifting traveler preferences and capture new growth opportunities.

In a bid to tackle the challenges posed by an influx of tourists in 2023, Lanzarote is redefining its tourism strategy to prioritize sustainability. Turismo Lanzarote CEO Héctor Fernández Manchado shares his insights on the island’s initiatives to balance growth with environmental protection and future opportunities for responsible tourism.

Chris Hartley and Kristi Gole of Global Hotel Alliance took the stage at Skift Global Forum to discuss how collaborating with other independent hotels increases small brands’ access to customers, technology solutions, and loyalty benefits, all without sacrificing their individuality.

Careful planning is required to balance a surge in heritage tourism with the delicate responsibility of protecting the historic sites that hold so much appeal. At this year’s Skift Global Forum, Melanie de Souza of the Royal Commission for AlUla discussed the region’s blueprint for sustainable heritage travel in the modern age.

In recent years, both the timeshare experience and the demographics of timeshare ownership have evolved considerably. At Skift Global Forum, ARDA CEO Jason Gamel explored how the vacation ownership industry is innovating, modernizing, and expanding its offerings to satisfy the expectations of today’s travelers.

At the Skift Global Forum in New York, we polled travel industry decision-makers to determine how they approach the rise of experiences, how they think about shifting traveler behaviors, and how technology impacts modern booking processes.