Sponsored

With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.

Earned content, or user-generated content is a new key player for travel marketers. Download Olapic's free strategy guide, "How Earned Content is Transforming the Travel Industry”, to learn more about this rising marketing trend.

Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.

The Airline industry is experiencing a lot of change, and now airlines are focusing on the consumer first when it comes to the retail experience. Download Sabre's free white paper below to learn more!

The hospitality industry is in dire need to revamp its own image in order to attract more viable candidates and talent into the workforce.

Gone are the days when travel brands could rely on English as the lingua franca of independent travelers. As more consumers worldwide embrace digital tools to plan and book trips abroad, brands must offer multiple language options along each stage of the process, or lose ground to OTAs.

As messaging establishes itself as the dominant form of modern communication, consumers are increasingly tuning out to broadcast marketing. Smart travel brands are adapting by honing their conversational skills and welcoming a two-way dialogue with customers.

Ancillary sales are an important factor in enhancing the travel customer's experience. Lean how to get ancillary sales right by downloading Fusion's free report, "Getting Ancillary Sales Right: Understanding How to Optimize Your Path to Purchase” below!

Consumers are spending more time looking for hotels than for flights. Download Sojern's free report to learn more about the timing issues that are unique to hoteliers.

With a seemingly endless array of options for consumers to book their travel, it's important to understand attribution and what influences consumers decisions. Download Expedia's Traveler Attribution Study to learn more!

As messaging services proliferate, travel brands are gaining a holistic view of customer needs and customer interactions are migrating from the call center to local operations.

In the Post-App Economy, messaging services are providing companies with the ability to respond to their customers with authentic, and personalized interactions.