Sponsored

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

As the vacation rental industry grows up, the gap between those players embracing modern ways of operating and the rest is widening. Given the high expectations of today’s travelers and the leg up provided by digital tools, this divide will widen and the savvier operators will quickly dominate.

Digital has fundamentally changed the way we do business – and the travel industry is on a digital journey all of its own.

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

The $100 billion industry vacation rental sector could be going into over-drive as it attracts growing interest from investors, major hospitality brands and travelers seeking alternate accommodations.

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

Instagram has become one of the most effective marketing platforms for brands to connect with travelers. Join us on Wednesday June 15, 2016 at 2pm EDT for a free webinar hosted by Curalate to learn the winning strategies for the platform and best practice case studies from across travel sectors.

For airlines looking to become more customer-centric, it's a smart idea to look towards the digital retail space. Download this free report from Skift and Sabre to learn more!

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

Watch this panel discussion on the trends, challenges and opportunities in digital and retailing for the airline industry. Featuring Skift News Editor Dennis Schaal and digital leaders from kulula.com, Etihad, Jet Airways, and Sabre.

With lengthy queues, redundant processes, and a lack of personalization, it's no surprise customers have no love for modern airports. It's time for airports to reexamine their approach to customer experience and start creating the airport of the future.