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Too many travel startups fall into the replication trap of mimicking successful brands instead of forging their own way. In this first installment of Demystifying Travel Tech, Amadeus shines a light on the various pathways for startups to break in to the travel ecosystem.

It’s becoming increasingly apparent that points alone cannot drive brand loyalty. Loyalty is a result of deeper interaction with consumers — and brands who want to succeed will need to transform the way they understand and engage with visitors at their physical venues in the digital realm.

Join Skift and Boxever on Wednesday October 12th at 12pm ET for a free webinar on strategies for driving loyalty through customer experience and personalization!

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.

Turns out the packages a hotel offers at booking can be a deciding factor in consumers choosing a destination.

Travel agents have come a long way since the early days of travel. Despite the rise of online travel websites and do-it-yourself planning, savvy travel agents are doing better than ever with the help of their networks.

Mobile is predicted to overtake desktop for online travel bookings; below are four tips for hotels to stay current in the ever-changing, mobile-first, booking environment.

One photo of an exotic place is all it takes to be inspired to visit — that’s why it’s important for DMOs to invest in visual storytelling. Download CrowdRiff’s free report to learn how to take your visual content to the next level.

Hotel loyalty programs must evolve to accommodate the changing expectations of a global travel market and consumers’ desire for experiences.

The digital transformation of hospitality and travel is underway, and it mirrors the changes most brands and consumers now see across the broader business ecosystem.

Taking time off can be a business investment with proven results, such as increased creativity and productivity — so why do so many Americans struggle to take the vacation they’ve earned?