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Amid economic, geopolitical, and environmental volatility, consumer appetite for travel has paradoxically grown even stronger. For airlines, there’s a massive opportunity in this moment to gain market share by capturing deeper customer loyalty. 

This report features conversations with industry leaders on AI, digital transformation, and the innovations shaping hotel operations and guest experience in 2025 and beyond.

This report explores how hotel companies can reimagine procurement processes that not only meet the demands of the evolving operational environment but also enable them to adapt in real time to changing guest expectations.

Experience Abu Dhabi is taking a fresh look at its approach to family travel marketing by giving children a voice in shaping messaging and experiences. The result is a global campaign with content that feels personal and relevant across markets.

Flipping the script on vacation rentals in one of the world’s most visited destinations, Evermore combines hotel-level service with the flexibility of a private home. As group travel evolves, it’s setting a new standard for residential hospitality focused on connection, consistency, and the “alphabooker.”

At a time when empathy can be in short supply, Global Glimpse is creating life-changing opportunities for young people to travel with purpose and return home with a stronger sense of self, a broader worldview, and the skills to lead in a rapidly changing world.

Billions of dollars in hotel bookings flow through the global distribution systems (GDS) every year. Numerous hotel attributes affect how a property is best positioned to win reservations and how agencies can maximize their commissions through these channels. Here’s an inside look at what both these parties on either side of the hotel transaction should consider.

Qiddiya City believes “play” will fuse leisure, culture, and community so visitors and residents alike can reconnect with joy, creativity, purpose — and connect with each other. It’s a bold reimagining of what a city can be in the age of experiential travel.

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.

With digital privacy tightening, identity resolution is becoming essential for travel marketers. Wunderkind’s Ronen Kadosh explains how smarter data strategies can help brands drive direct bookings and build lasting loyalty.

At the Skift Data and AI Summit in New York City in June 2025, leaders across the travel, tech, and marketing sectors explored the state of AI with nuance and…

Raffles and Fairmont, two of Accor's flagship luxury brands, are undergoing thoughtful changes that go beyond marketing. Under Claudia Kozma Kaplan’s leadership, the focus is on preserving each brand’s legacy while embracing a new chapter of storytelling, service, and growth.