Online Travel News

This is the first we've seen of a tourism board getting truly digital savvy in its marketing efforts in an attempt to take its message mainstream, and could be the first in a new tourism ad trend.

With millions of hotel reviews written by travelers, TripAdvisor has a wealth of information about choosing a place to stay, but you have to know what to look for in the reviews and what to discard.

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.

This week's SkiftSeedlings all tackle some component of trip planning whether it be searching for flights, discovering social activities, or creating customizable itineraries. These startups follow in the well-trodden footsteps…

These maps show a greater digital diversity that you'd expect; one that matches density and movement rather than the trendy neighborhoods that Foursquare's detractors say it specializes in.

The redesigned American Airlines website is trying to be more inspirational and less about driving transactions in overdrive. Time will tell whether this gamble hurts the bottom line.

It's likely the search giant will add Frommer's content into the mix once it gets normalized, if it hasn't already under Zagat branding.

SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.

Neither company will likely make their goal of launching in 2014, but rather than spend millions on a spaceport, Branson would be wiser to look into acquiring the rocket scientists running XCOR.