Meetings and Events Industry News

Shoes can make or break one’s ensemble. Luckily, dress codes have loosened, allowing attendees to step up their sneaker game and attend comfortably. 

From the latest AI advancements to hosting hybrid events in movie theaters, March did not dissapoint regarding event tech news.

Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance.

Event planners face the challenge of creating ever more immersive and exciting event experiences but on a tighter budget. Portland’s zero sales tax, outside-the-box thinking, thriving foodie culture, and varied event venues are helping them to answer the call.

The latest Freeman Trends Research digs into the evolving role of the exhibitor. They are younger, more female, and driven by a broader set of objectives and event types. In addition to tradeshows, they are more likely to exhibit at user conferences and consumer events or execute their own independent events.

A humanist movement is growing to counterbalance the prevalence of artificial intelligence and corporate groups are heeding the call.

From the simple yet profound mission of creating joy to savoring unique experiences and benefiting from the mindset shift of younger generations, Rob Adams, the CEO and owner of Bishop-McCann sees a bright future for the meetings industry.

India's growing prominence in outbound MICE presents a significant opportunity that Dubai aims to leverage. The new recognition program targeting Indian intermediaries will definitely push agencies to promote Dubai as a preferred MICE destination.

The number of potential dates to host meetings and conferences has shrunk making it difficult for budget-conscious groups to compete for peak days. In addition, there are compression issues for space that groups must contend with.

Brandlive is acquiring Notified's virtual event and webinar business, but Notified is holding on the version of the tool used for sensitive investor relations calls.